About agencyEZ
In an industry where complexity and inefficiency are the norms, our advanced SaaS platform aims to simplify the benefits value chain.
Our solutions were designed to create significant administrative efficiencies and growth opportunities.
Our journey to deliver a true benefits SaaS experience.
Our founder, Praby Ram, created agencyEZ after becoming a licensed broker to personally experience benefits industry pain points firsthand.
Combined with extensive experience commercializing health insurance exchanges, this expertise has set the foundation for a benefits technology transformation.
Meet our team at agencyEZ.
Prabhakar (Praby) Ram
Founder & CEO
Praby is an entrepreneur and innovator who is passionate about creating change in the benefits industry. Praby founded agencyEZ with a vision to transform benefits by building solutions that empower each stakeholder in this multi-party ecosystem.
He is the principal architect of agencyEZ’s core underlying engineering platform called HITF. HITF is engineered to achieve development productivity by 8-10x compared to most product engineering environments.
More on Praby
Prior to founding agencyEZ, he worked as SVP and Head of Products for hCentive, a VA-based startup that was acquired by Optum Health. While at hCentive, Praby helped grow the firm by 10x in a period of 3.5 years. Praby led the creation of public and private exchanges in the ACA market.
Earlier he worked in a number of firms such as Wipro Healthcare, Deloitte Consulting, CSC, and Converge and led functions such as product management, program delivery, healthcare IT strategy, and sales engineering.
Praby has a Beta Gamma Sigma MBA from Ross School of Business at the University of Michigan in Ann Arbor. He has an M.S. in Industrial Engineering and a B.S. in Mechanical Engineering from the National Productivity Council in Delhi and the National Institute of Technology in Calicut, respectively.
Srividya (Sri) Ram
Director of Product Development
Sri is responsible for the development of our suite of application products using the HITF platform.
Prior to joining full-time at agencyEZ, she worked as a Senior Product Manager in Salesforce in the Commerce Cloud division. In her capacity, she was instrumental in ensuring a reliable and secured commerce platform served as their foundation.
Earlier she worked as an engineering lead in a number of firms – both startups and established firms – such as Pega Systems, Supply Scape, Nokia Communications, and Peritus Systems.
Sri has a B.S. Computer Science and Engineering from Bangalore University.
JJ Cossairt
Senior Customer Success Manager
JJ Cossairt brings over 18 years of insurance industry experience to her role as Senior Customer Success Manager at agencyEZ. With a background spanning sales, operations, and customer success, she has built her career around understanding the real-world challenges brokerage firms and small business owners face — and walking alongside them to navigate those challenges successfully.
Relationships are the foundation of JJ’s work. She believes meaningful partnerships drive the best outcomes, and she collaborates closely with clients and internal teams to ensure every solution is both practical and impactful. At agencyEZ, she plays a key role in troubleshooting complex issues and strengthening the company’s channel partner billing system, always with a focus on creating a smoother, more supportive client experience. Her commitment to continuous enrollment product improvement is rooted in listening, learning, and delivering thoughtful innovations that help clients grow with confidence.
A Kansas City native, JJ now lives outside Houston with her husband and their senior dog. When she’s not partnering with clients, you can find her on the golf course or hiking outdoors.
Paul Tyer
Head of Broker Relationships
As Head of Broker Relationships, Paul’s focus is on creating new relationships with both regional and national broker partners.
Paul has an extensive background in employee benefit sales, along with technology and funding solutions. Much of Paul’s 20+ yrs has been focused on educating and supporting the brokerage community nationally.
As a founding partner of a large general agency, Paul understands the ever changing needs of our broker partners in supporting their client base.
Paul is a long term member of NABIP, and former board member/treasurer of the PA-NABIP.
Steve Clarke
Carrier Relationship Manager
As Carrier Relationship Manager, Steve Clarke helps strengthen agencyEZ’s partnerships with insurance carriers and supports collaboration across broker channels. His focus is on aligning agencyEZ’s technology with carrier strategies and making it easier for partners to bring innovative solutions to their clients.
Steve has more than a decade of experience in benefits technology, with a background that includes wellness platforms, decision support, and partner eco-systems. Earlier in his career, he managed strategic relationships and operational programs for Advanta Health Solutions, supporting Horizon Blue Cross Blue Shield of New Jersey.
Originally from Southern California, Steve is a proud U.S. Army veteran and now lives outside of Chicago with his family. When he’s not working, you can usually find him outdoors or on the water.
Laura Martin
Customer Success Manager
As Customer Success Manager, Laura is dedicated to building strong client relationships and ensuring agencyEZ partners maximize the value of the platform. With over ten years of experience in the employee benefits industry, she brings a well-rounded background in benefit administration and consulting, along with hands-on experience supporting clients across a variety of roles within the industry.
Her diverse experience enables her to understand the evolving needs of brokers and benefits professionals, allowing her to provide thoughtful guidance and proactive support. She is passionate about delivering solutions that streamline processes and enhance the overall client experience.
Laura resides in the Las Vegas area with her husband. Outside of work, she enjoys watching live music, attending sporting events, and cheering on the Vegas Golden Knights.
Validated in complex environments including serving a population of 60,000 EEs, our true SaaS benefits platform easily supports diverse use cases – providing you with unique opportunities to grow revenue.
$50M+
Annual Active Premium
350,000
Lives on Platform
20+
Carrier Integrations
Need to login to our SaaS platform? Visit aezbenefits.com.
