Whole Life with LTC Offered to 33,000 WA State, Aerospace Union Members
Key project stakeholders included employee union members, a broker agency, insurance carrier, customer service operations, and TPA.
The State of Washington imposed a new tax on anyone working in the state meant to fund a long-term care plan for WA residents. Unions and employers needed a solution for employees and union members to “waive out” of this tax if the person already has a long-term care product that qualified under the state rules. The state offered limited guidance regarding union members and a rushed timeline to offer an alternative once guidance was provided.
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In total, 4,500 members registered with 2,200 members purchasing policies for themselves and their spouses – generating an annual premium of $2.9M in a span of three weeks. Out of the total premium, $1M was generated in a single day with $400,000 coming during a single-evening span from 9:00 p.m. to 6:00 a.m.
The platform provided comprehensive daily enrollment statistics to key stakeholders including demographics and participation rate data along with the number of members at each stage of the enrollment. This allowed the customer service team to increase participation in a targeted manner.
Additionally, enrolling members could use the platform’s chat facility to reach the customer service operations in the event of any questions. AEZ Enroll’s capabilities helped teams easily work together while being able to evolve their outreach and messaging in order to achieve large participation in a short amount of time.
The platform also delivered the electronic data files per Unum’s requirements and ACH authorizations to the TPA who enabled the payroll and ACH deduction processes.